Last year, when I first started dabbling in planners, I downloaded the Marcy Penner’s Hello Forever printable inserts for my planner. Since then, Marcy Penner has started designing her Hello Forever planning products for Studio Calico including a line of A5 planners (8.25″ x 9.5″ x 1.375″).
While Studio Calico is most known as a company that create products for memory keeping and scrapbooking, over the last few years, they have started moving into the creative planning world with a planning subscription service and the Hello Forever line of planning products. What I love most about both of these products is that, even if you are not into the decorative planning stuff, the designs are clean and well-designed. I’ve been a subscriber to their planner kit for several months and its one of my favorites offering clean, simple planner add-ons like stickers, washi tape and rubber stamps. When I saw the planners, I couldn’t resist.
I purchased the Hello Forever Planner in Clear Sky blue ($54.99) with a decorative floral pattern on the inside. I think of it as my “Missouri Compromise” — business on the outside, party on the inside. The simple, grey vertical elastic closure kept the exterior of the planner clean and simple and unfussy. The floral design on the inside is bright and cheerful and my little secret.
The overall construction of the binder itself is very good. The material used on the exterior of the planner is a smooth faux leather and lightly padded. Inside is a screen-printed pattern on white fabric. There are three pockets on the inside front cover and a secretary pocket. On the back cover, there is a loop of grey elastic for a pen loop. I would have liked a slot or pocket in the back for a notepad but, for the price point, I’m not too upset.
The ring placement is standard A5 6-hole and the rings are very tight. This means that the binder can accept inserts from any other A5 planner system or can use printables and a standard 6-hole punch.
The planner came with a complete set of undated inserts for the year, two clear decorative plastic dashboards, a black striped plastic movable bookmark, monthly tabs with pockets, half-sheet perforated to-do lists, two page protector sheets for holding photos, cards or paper ephemera, four pages of kiss-cut stickers, half-sheet perforated photo-a-day list sheets, month-on-two-pages undated calendar pages, undated week-on-two-pages weekly pages, monthly reflection pages, future planning pages, a year at a glance for 2016 and a perpetual planning booklet that can be tucked in the front pocket. There is also an additional sheet of sticker tabs tucked in the front pockets.
The front acetate sheet has a floral design, the second dashboard acetate has the red fishnet pattern and then under that is a cover page that reads “Today is the day”.
I can see the appeal for some of the photo-a-day perforated sheets but I’m not sure I’d have much use for these. I do like that they are perforated and can then be moved to a specific month in your planner.
I love the clean, simple typography for the days of the week and the diagonal stripes on the moveable acetate bookmark. Striking design that could be embellished or kept clean and simple.
The tabs are color coded and each one already has a pocket on the front of each month to hold receipts and other papers which is very handy.
In the back are handy perforated half-sheet to-do lists like the photo-a-day sheets. I think these will be much more useful and include check boxes. Perfect for grocery lists and other errands.
And of course, the big question everyone had was how does the paper perform. And I was a little worried because this is such a make-or-break issue and I didn’t want to be disappointed. I was THRILLED to discover that the paper far exceeded my expectation. Our best guess is that its about 70lb smooth and there was no bleed or show through with any of the pens I tested. If Studio Calico keeps using this paper for all the refills they make for this planner series I will buy everything they make for it. The Platinum Carbon Black fountain pen ink didn’t even show through! That alone is a reason to try out this planner!
This is the reverse of the paper and trust me when I say I did not manipulate this photo. No show through at all. I didn’t abuse it with a Sharpie marker or anything but the black Staedtler Triplus Fineliner had no issues with show through nor did my Franklin Christoph with Noodler’s Black Swan in English Roses. with a Medium Stub. So, I did put it through a standard pen nerd’s everyday carry.
The A5 planner is also available in a greystone and melon with different interior accent colors. If you’re looking for an alternative to the more business-y Filofax and Franklin Covey style planners but are finding the Carpe Diem and Color Crush planners a little “too much”, the Studio Calico Hello Forever might be the perfect balance between them. I hope that in the future Studio Calico will consider adding a smaller personal-sized version of this planner to their offerings since the size is the only thing holding me back from being madly, passionately in love with it. I’m not sure yet whether I can commit to carrying around a full A5-sized planner. But for the paper alone, I may try out carrying an A5 just to use the beautiful design and the fabulous paper. Studio Calico and Hello Forever really did make a beautiful planner and I’m looking forward to seeing how it wears over time.