Photographer Ari Marcopoulos designed a sleek camera bag for inCase with enough space for an SLR, a film rangefinder (a Leica, of course), a pocket camera, an iPad and the various bits a traveling photographer might need on a day of shooting or a traveller might want while on holiday. The case is a lovely neutral grey with a clever greyscale chart on the side, the only hint to the contents within. This bag is very understated while being fully functional, well-padded and roomy. The video shows the bag being packed and in action on a day of freeform photography.
(via Incase | Ari Marcopoulos)