Oh, yes. You read that correctly. The History of the Trapper Keeper. Do you remember these jewels of high school? I sure do. Mental Floss published an exhaustive history of the design and development of the iconic notebook system. There’s details about market research, focus groups and patents. Yep, it was scientifically created to be fabulous.
Best quote:
John Mayer called Trapper Keepers “the genesis of OCD for my generation.”
(via Mental Floss)