Gender-specific pen: ‘Bic For Her’

Bic for Her

Oh, boy… Bic is getting lots of flack for the gender-specific Bic for Her. Does is come with a just showered fresh scent too?

I have to be honest, I do prefer smaller pens because I have small pens but this kind of crap marketing and tampon-esque “Easy Glide” ad words make me cringe. C’mon people, sell a pocket pen, small pen, slim pen but “Easy Glide”?!?! Give me a break!

(via NPR)

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